In 2002, Mike Sheffield greets distributors along with CEO Jinyuan Li at the International Convention of the Tianshi Group in Beijing. While there, Mike also participated a panel discussion with Chinese business leaders explaining the benefits of Network Marketing.
"I was a guest in Beijing, China, earlier this year where I addressed thousands of Chinese MLM distributors. My personal observation is that people are the same everywhere. The Russian and Chinese people are warm, friendly and have many of the same hopes and dreams of Americans. We all want financial security, a better life and a brighter future for our children. The MLM industry provides that opportunity through a business system that rewards for personal initiative. While we are separated by language barriers and cultural differences, all of us here today now speak a common language called Multi-Level Marketing. It is a language of peace, prosperity, sharing, friendship, joy, and commitment to the success of others ... I believe that MLM will do more to spread the message of friendship, understanding and world peace among our peoples than anything we have experienced in the past."
– Michael L. Sheffield, speaking at MLM Conference in Moscow
August 8, 2000
Capitalist Addresses Network Communists
Press Release
Moscow, Russia (August 8, 2000) — It was the last place one would expect. Near Red Square, Mikhail Gorbachev, former president of the Soviet Union, met with Michael Sheffield, Chairman of the Multi-Level Marketing International Association (MLMIA), to discuss MLM and its impact on the Russian people.
That Sheffield (a Network Marketing Consultant) had the opportunity to provide Gorbachev with an in-depth insight into Network Marketing (MLM) is a testament to the revolution in thought that has moved communism closer to capitalism.
The day started with a first for Russia: a seven-mile-long MLM parade through Red Square. Jinuyan Li, president of The Tianshi Group, China's largest MLM, led the parade. Waving to astonished Russians from the sunroof of his limousine, Li was accompanied by Michael Sheffield. Following the limousine were 40 brand new BMW automobiles that would later be awarded to top company distributors. This Tianshi world convention was attended by about 4,000 distributors from around the world.
Tianshi has garnered over 3.5 million distributors over the last three years. While Americans are proud to be the founders of the MLM concept, Tianshi has aggressively adopted it as a vehicle for creating income opportunities for a portion of China's billion plus people.
In 1998, China temporarily banned MLM, while it created new laws to govern the unfamiliar but explosive movement in its country. Several American companies, as well as Tianshi, were allowed to operate "in the gray area" and continue some limited business activity.
While Tianshi waits for enactment of the new MLM laws in early 2004, it has begun to export American-founded MLM concepts around the world, to countries most Americans would never consider open to this ultimate display of capitalism. Tianshi manufactures and exports Chinese herbal products to over 30 countries, including Russia and many of the Baltic countries (formally Soviet satellites), Viet Nam, Korea, South Africa, India, Bangladesh, Mongolia, a growing number of South American countries. It even exports to the United States, via its American subsidiary. For the moment, however, Russia has become its crown jewel, with a growing distributor base of over 40,000.
The following is an excerpt of the speech given by Sheffield to Gorbachev, government officials from Russia and China, and the Tianshi distributor organization.
"In the past, many Americans have had a fear of your people (Russia and China) and what dangers your countries seemed to represent to our own future. I now understand that feeling was mutual. The political differences between our countries tend to create negative images of the people that are not accurate at all. I was a guest in Beijing, China, earlier this year where I addressed thousands of Chinese MLM distributors. My personal observation is that people are the same everywhere. The Russian and Chinese people are warm, friendly and have many of the same hopes and dreams of Americans. We all want financial security, a better life and a brighter future for our children. The MLM industry provides that opportunity through a business system that rewards for personal initiative."
"While we are separated by language barriers and cultural differences, all of us here today now speak a common language called Multi-Level Marketing. It is a language of peace, prosperity, sharing, friendship, joy, and commitment to the success of others in the organization. One of my country's greatest motivational and inspirational philosophers, Zig Ziglar, said, 'Help enough other people get what they want out of life and you will get everything you want.' MLM encourages personal achievement, promotes financial rewards for performers and compensates each individual for their contribution to the success of their own organizations. I believe that MLM will do more to spread the message of friendship, understanding and world peace among our peoples than anything we have experienced in the past."