Thursday, September 6, 2007

Tiens - Chinese Based MLM Goes Head to Head with Mary Kay




Tianshi Health Products, a division of Tiens Inc. is the first Chinese based MLM Company. Their objective was to release three new product lines. One being an all natural beauty line consisting of skin care, make up, and fragrances, the second being a series of reflexology products and the third product line was traditional Chinese herbal tea.


Tiens enlisted Pressure as the lead creative agency to avoid the positioning problems that they had with previous product lines. Our role was to create the brand(s), design packaging, organize and design all supporting communication pieces, and fulfill the production within an 8 week period.


In our designs we paid close attention to detail and ensured that the pieces communicated that the products were authentically Chinese, all natural, premium, and esthetically akin to the North American consumer.


From the ground up we created for them an e-Commerce site, Beauty Elements Catalogue, “New Release” mail drop of their flagship “Aloe Crystal Collection”, packaging design and production for the “Tiens Chi”products, Brand and packaging design for the Dynasty Tea, and product specification sheets to be used by their independent consultants.